ZWIFT EXTENDS INVESTMENT INTO GROWING WOMEN'S CYCLING AS ‘PARIS-ROUBAIX FEMMES AVEC ZWIFT’ PRESENTING PARTNER
Increased exposure for women’s cycling will help create heroes - inspiring a new generation of talent and cycling participation
Zwift, the global online fitness platform, is delighted to announce it will become presenting partner of the Paris-Roubaix Femmes avec Zwift.
The four-year deal will see Zwift expand its significant investment in the women’s peloton and partner with one of the most exciting and iconic one-day road races, the ‘Hell of the North’, set to kick off on 16th April 2022.
Today’s announcement builds on the momentum generated by Zwift’s groundbreaking partnership with the A.S.O for this year’s inaugural Tour de France Femmes avec Zwift, with both events underpinning its overarching commitment to redrawing the map for women in cycling.
The Tour de France and Paris-Roubaix Femmes avec Zwift are highlights of the Women’s Tour that showcase the exceptional breadth of talent and drama of the women’s peloton and it is Zwift’s ambition to introduce the world to a new generation of female heroes and inspire future champions.
Zwift has been working to put women’s racing on an equal footing with men’s for some time with initiatives including the recent UCI Cycling Esports World Championships, the Virtual Tour de France, Zwift Academy and the Tour for All.
“It’s fantastic to see a company like Zwift stepping in to make the investment our sport deserves, allowing us to now race some of the most iconic races in the world. Paris Roubaix Femmes avec Zwift is something truly special and is one race that will always live up to the expectation.”
“We have already proven this to be an unmissable event in the UCI Women's WorldTour calendar and it’s fantastic to have Zwift show its support by increasing their investment in the advancement of professional women’s cycling.
“This is another important milestone for the women’s peloton and I’m certain that increased exposure will help bring the drama and excitement of this race to more people than ever before.”
“We’re incredibly proud to be the first ever presenting partner to Paris-Roubaix Femmes avec Zwift and to be expanding our relationship with the A.S.O. Alongside the Tour de France Femmes avec Zwift, this is a huge opportunity to shine a light on one of the most iconic and exciting races on the Tour and showcase the incredible quality and talent of the women’s peloton.
“The ‘Hell of the North’ is a highlight of the cycling calendar and I’m sure it will captivate audiences across the world and inspire women everywhere to begin their own cycling journey.”
“We are particularly excited to have Zwift join us as title partner of Paris-Roubaix Femmes avec Zwift. Zwift’s involvement in the development of women's cycling continues after being the very first to follow us after the creation of the Tour de France Femmes avec Zwift, which will take place for the first time next July. Following our collaboration during the virtual Tour de France of 2020 and after the success of the first edition of Paris-Roubaix Femmes last year, we are convinced that with Zwift at our side, our efforts for the development of women's cycling will be crowned with success.”
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts, experienced video game developers, and disruptive thinkers. Play is in our DNA and we know fun fuels results.
Zwift utilizes massively multiplayer online gaming technology to create rich, 3D worlds ripe for exploration. Join thousands of cyclists and runners in immersive playgrounds like London, New York, and Paris as well as our very own Watopia.
Our app connects wirelessly to exercise equipment: bike trainers, treadmills, and more, so your real world effort powers your avatar in the game.
From friendly races to social rides and structured training programs, Zwift unites a diverse community in pursuit of a more fun, immersive and social fitness experience.
Amaury Sport Organisation is a company that owns, designs and organises top international sporting events. Specialised in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organisation, media and sales of sports events.
A.S.O. is involved in 5 major sports including cycling with Le Tour de France, motor sports with the Dakar, sailing with the Tour Voile, mass events with the Schneider Electric Marathon de Paris and golf with the Lacoste Ladies Open de France.