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Zwift, the online fitness platform for cyclists, runners and triathletes worldwide, has confirmed the appointment of Patrick Pichette and Celeste Burgoyne to its board of directors. The appointments follow Zwift’s recent Series C funding round.

“We made a commitment to invest in the very best talent to support Zwift’s growth as a brand, so I’m delighted to be in a position to welcome Patrick Pichette and Celeste Burgoyne to our board of directors, says Eric Min, Zwift CEO and Co-Founder. “Both bring an enormous wealth of experience from their respective fields, covering finance, technology, brand & marketing, retail, eCommerce and fitness. Importantly for us, they are both passionate about our product and share our vision to help support millions of people enjoying an active lifestyle.”

Patrick Pichette brings over 30 years worth of financial and operating experience to Zwift, with a history of helping to scale companies of all sizes. Pichette served as CFO for Google from 2008 to 2015. While serving at Google, he took an active part in Google's growth agenda and ultimately supported the creation of the Alphabet structure. Today, Patrick serves as Chair of both Twitter (NYSE:TWTR) and Lightspeed (NYSE:LSPD) Board of Directors, and is a partner at Inovia Capital, which has invested in Zwift for an undisclosed sum.

“As a Zwift user, and someone who has always enjoyed an active lifestyle, It’s easy to get behind a mission to make more people, more active, more often, while having fun! Who can argue with that? says Patrick Pichette, Partner at Inovia Capital. “I am excited to support Zwift’s world class team by sharing my experience and networks as we forge ahead and deliver on that mission.”

Also joining Zwift’s board of directors is Celeste Burgoyne, President, Americas and Global Guest Innovation at lululemon, who brings more than 25 years of experience within the retail industry. Burgoyne joined lululemon in 2006 prior to its IPO and has held a variety of roles with increased responsibility as the company has now grown its annual revenue to approximately $4B. In addition, Burgoyne brings experience from the at-home fitness industry after lululemon acquired MIRROR in 2020.

“It is an incredibly exciting time for me to join Zwift’s board of directors,” said Burgoyne. “Zwift is at the beginning of a new chapter as it develops the hardware to complement its software platform to provide a fully integrated at-home fitness experience. I look forward to helping the management team at Zwift identify opportunities to reach a broader audience.”

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About Zwift

Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts, experienced video game developers, and disruptive thinkers. Play is in our DNA and we know fun fuels results.

Zwift utilizes massively multiplayer online gaming technology to create rich, 3D worlds ripe for exploration. Join thousands of cyclists and runners in immersive playgrounds like London, New York, and Paris as well as our very own Watopia.

Our app connects wirelessly to exercise equipment: bike trainers, treadmills, and more, so your real world effort powers your avatar in the game.

From friendly races to social rides and structured training programs, Zwift unites a diverse community in pursuit of a more fun, immersive and social fitness experience.

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