About Zwift

Learn what we are all about

Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts, experienced video game developers, and disruptive thinkers. Play is in our DNA and we know fun fuels results.

Zwift utilizes massively multiplayer online gaming technology to create rich, 3D worlds ripe for exploration. Join thousands of cyclists and runners in immersive playgrounds like London, New York, and Paris as well as our very own Watopia.

Our app connects wirelessly to exercise equipment: bike trainers, treadmills, and more, so your real world effort powers your avatar in the game.

From friendly races to social rides and structured training programs, Zwift unites a diverse community in pursuit of a more fun, immersive and social fitness experience.

Latest Zwift news

PARIS SAINT-GERMAIN LAUNCHES WE RIDE PARIS, A CONNECTED CYCLING CHALLENGE BRINGING COMMUNITIES TOGETHER

From 17 August to 13 September 2026, Paris Saint-Germain is launching We Ride Paris, a unique initiative bringing together the football, cycling and connected fitness communities.

PARIS IS CALLING: THIS SUMMER GET TOUR FEVER WITH NEW, ICONIC ROADS IN PARIS

Short, sharp and built to sting: the Basilique du Sacré-Coeur de Montmartre climb in the heart of Paris is now on Zwift

ZWIFT AND BRAVUR’S FIRST COLLABORATIVE WATCH KEEPS TIME WITH CYCLING CULTURE

Celebrating a love of cycling, this collaboration is limited to just 100 individually numbered pieces

ZWIFT PARTNERS WITH CANYON AND PEDAL MAFIA TO LAUNCH JUNIOR DEVELOPMENT TEAM BUILT TO PUT A NORTH AMERICAN RIDER BACK...

The program will develop the next generation of North American talent in partnership with UCI World Tour teams and make junior cycling absolutely impossible to ignore along the way.

ROCKET ESPRESSO AND ZWIFT DROP THE ULTIMATE MORNING POWER-UP: THE MOZZAFIATO FAST

A machine built for those who chase segments by day and the perfect extraction by dawn.

ZWIFT ACCELERATES MISSION TO MAKE MORE PEOPLE, MORE ACTIVE, MORE OFTEN WITH THE ACQUISITION OF ROUVY

Together, Zwift and ROUVY aim to further the growth of cycling through differentiated experiences

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