Zwift joins Tour de 4 as official partner and will match all donations made by the community up to £50,000
Zwift, the global online fitness platform for cyclists, is pleased to join Sir Chris Hoy’s Tour de 4 as a founding partner with rides to be held on the platform until August 2025. Zwift will also match all charitable donations made by the community up to £50,000.
The Tour de 4 is an initiative launched by Sir Chris Hoy to change the perception of people living with stage 4 cancer, and to raise vital funds for cancer charities across the UK. Tour de 4 also aims to be a means for those affected by cancer to connect with others.
The Tour de 4 will be held on Zwift from Saturday 8th February through to August. Zwift is encouraging as many people as possible to join the rides and to donate, with Zwift matching all donations made by the community up to £50,000.
“A huge thank you to the team at Zwift for their investment and support”, says 6 x Olympic Champion and Level 70 Zwifter, Sir Chris Hoy. Tour de 4 is all about bringing people together and Zwift is the perfect platform to do this; I get so much out of my Zwift rides, meeting and engaging with a brilliant community. I’m particularly excited to have a few special guests confirmed for the 8th so come and join us if you can – you never know who you might end up riding alongside!”
Sir Chris Hoy will be joined on February 8th by special guests includin Philip Hindes, Duncan Scott, Lucy Charles, Sam Laidlow, and Freddy Ovett. Designed as a Saturday social ride, the group will roll out of the pens at 10am for a 45 minute spin around the Tempus Fugit course on Watopia. Sign-ups are open now via https://www.zwift.com/events/view/4803988
Rides will run fortnightly on Zwift until the end of May before switching to a monthly cadence through the summer months of June, July and August ahead of September 7th when thousands of cyclists will gather together in Scotland for the final event of the Tour de 4. Visit the event series page for more information on courses and special guest ride leaders.
To learn more about the Tour de 4, and to donate, head to www.tourde4.com
Chris Snook - chris.snook@zwift.com
Lucy Oldham - smcmahon@tgisport.com
About Zwift
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts, experienced video game developers, and disruptive thinkers. Play is in our DNA and we know fun fuels results.
Zwift utilizes massively multiplayer online gaming technology to create rich, 3D worlds ripe for exploration. Join thousands of cyclists and runners in immersive playgrounds like London, New York, and Paris as well as our very own Watopia.
Our app connects wirelessly to exercise equipment: bike trainers, treadmills, and more, so your real world effort powers your avatar in the game.
From friendly races to social rides and structured training programs, Zwift unites a diverse community in pursuit of a more fun, immersive and social fitness experience.
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