ZWIFT LAUNCHES ZWIFT PLAY: THE FIRST DEDICATED GAME CONTROLLERS DESIGNED SPECIFICALLY FOR ZWIFT 

Zwift, the global online fitness platform, has today launched Zwift Play, the first game controllers designed specifically for Zwift. With Zwift Play, riders can now take full control of their game experience from the comfort of their handlebars - it’s time to leave the keyboard behind!

Until now, the easiest way to control the Zwift experience has been through Zwift Companion app. Those using Zwift Companion to interact with Zwift are more active, riding 2-3 times more per month than those without. Despite the added benefits, Zwift Companion app users are in the minority. With most setups designed to optimise cooling and to maximise screen size, controls for the majority of Zwift have been at arms length. Zwift Play aims to unlock the benefits of game interaction for more Zwifters by placing full control at their fingertips.

Zwift Play controllers attach to your drop handlebars using silicone straps, making them quick to fit or remove, as required. Once mounted, the controllers will give Zwifters complete control. A directional pad on the left controller, allows for seamless navigation of game menus and also enables Zwifters to select turns or U-Turn while exploring Zwift’s virtual worlds.

Shortcut buttons placed on the right controller are laid out in a familiar configuration allowing Zwifters to keep their eyes on the road. Buttons allow riders to make selections in menus but when riding act as shortcuts to give Ride Ons, deploy PowerUps, skip workout blocks, teleport to Pacer Groups, and more.

Both controllers also feature paddles that deliver steering and braking functionality. Rock the paddle inwards to brake and pull out to steer. Simple. From launch, Zwifters will be able to steer in events and in freeride mode, allowing riders to clip every apex. 

Zwift Play controllers will be launching alongside a new Beta Zwift Play Game Experience. The first of these new experiences is the renewed Repack Rush (formerly Repack Ridge). Repack Rush showcases some of the new functionality of the new game controllers, testing Zwifters on a twisting course where they need to dodge braking pads, snag boost pads and collect time bonuses to set a time. Repack Rush is a great personal challenge when you want to simply escape and have a little extra fun on the bike. 

Zwifters can expect to see new game experiences launched and tested over the coming months. During this beta testing phase, Zwift Play will be available for a limited time at a discounted price of $99//£99//€99. The planned MSRP will be $149//£149//€149.

Zwift Play is available for purchase in the United States, United Kingdom, and the European Union zwift.com/play