Tour Participants Will Explore Zwift, and Earn Unique Unlocks, Including the Highly Sought Tour de Zwift Kit
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Long Beach, CA, Dec. 20, 2022 – Zwift, the global online fitness platform for cyclists and runners, is excited to announce the 2023 Tour de Zwift. This is one of the biggest annual tours on Zwift, and will invite cyclists and runners from around the world to participate in eight stages of exploration, community bonding, and new unlocks. It's the big tour to explore it all!
The Tour de Zwift begins on January 9, just in time to help Zwifters start to tackle their 2023 fitness goals in a fun community environment. Registration opens at 8 am PST, on December 20, 2022 at www.zwift.com/tour-de-zwift.
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The Tour de Zwift is an inclusive event designed to help cyclists and runners of all abilities explore eight of Zwift’s eye-catching digital worlds and the many unique environments and routes within each. The tour will include the brand new Scotland map, designed for the upcoming UCI Cycling Esports World Championships. Tour participants can take part in hourly group events with each stage offering short, standard, and long routes, as well as women-only options.
This year, Zwifters can unlock new route badges for completing routes in five of the eight stages, and can also earn an eye-catching Tour de Zwift kit for their avatar by completing the whole tour.
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A matching real world collection, made by Pedal Mafia, is also available for purchase, giving any cyclist or runner the chance to match their avatar. The collection includes a jersey, bibs, towel, running shirt, socks, and a sweatband. Order your kit here to receive it before the tour starts (and take advantage of early-bird pricing until Dec. 31!).
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Zwifters participating in Tour de Zwift will also be able to give each other unique Tour de Zwift Ride Ons while participating in the tour, creating an exciting, supportive atmosphere on the roads of Zwift!
New for the 2023 tour; all eight stages of Tour de Zwift will feature Pacer Groups for cyclists, giving Zwifters a chance to ride the stages in a fun, social group.
Images for the 2023 Tour de Zwift can be found here. For more information on the Tour de Zwift, please visit this site www.zwift.com/tour-de-zwift.
Tour de Zwift Stages
Stage 1
January 9-12
Yorkshire
Stage 2
January 13-15
Richmond
Stage 3
January 16-19
France/Paris
Stage 4
January 20-22
London
Stage 5
January 23-26
New York
Stage 6
January 27-29
Watopia
Stage 7
January 30-February 2
Makuri
Stage 8
February 3-5
Scotland
Make Up Week
February 6-12
– ENDS –
ABOUT ZWIFT
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts, experienced video game developers, and disruptive thinkers. Play is in our DNA and we know fun fuels results.
Zwift utilizes massively multiplayer online gaming technology to create rich, 3D worlds ripe for exploration. Join thousands of cyclists and runners in immersive playgrounds like London, New York, and Paris as well as our very own Watopia.
Zwift connects wirelessly to exercise equipment: bike trainers, treadmills, and more, so your real world effort powers your avatar in the game.
From friendly races to social rides and structured training programs, Zwift unites a diverse community in pursuit of a more fun, immersive and social fitness experience.
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