LOLA-KK-20210318-131517.jpg
  • jpg

L39ION OF LA UNVEILS ‘DISRUPTIVE’ NEW KIT FOR 2021 SEASON

L39ION of LA has today unveiled their 2021 team kit from their California training camp. The kit is the result of a design collaboration between the team, Zwift and Rapha.

LOLA-KK-20210317-203058.jpg
  • jpg

“Stoked to have this kit finally on our backs”, says Justin Williams, Team Manager and founder of L39ION. “I loved working on the design story behind this jersey - it’s the perfect expression of the ethos of our team and the synergy we have with Zwift. The only thing missing right now is a race number, and we can’t wait to get those pinned on soon.”

LOLA-KK-20210318-102120A.jpg
  • jpg

“Working in partnership with Zwift and Rapha was an incredibly rewarding experience creatively”, continues Williams. “We wanted to find a way to connect the team’s mission with the playfulness of Zwift. The inspiration for the design came from one of Watopia’s most distinctive features - the Volcano. Volcanoes are disruptive forces, they are unstoppable, but ultimately they are the creators of new worlds. This felt like the perfect way to tell the story of our partnership - two disruptive brands born in LA on a mission to make the world a better and more inclusive place.”

LOLA-KK-20210318-102237.jpg
  • jpg

The team kit will be available to purchase from Rapha. All profits from sales of the team race jersey go back to the team to fund their development - https://www.rapha.cc/gb/en/stories/legion-of-los-angeles

  • jpg
  • jpg
  • jpg
  • jpg
  • jpg
  • jpg

About Zwift

Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts, experienced video game developers, and disruptive thinkers. Play is in our DNA and we know fun fuels results.

Zwift utilizes massively multiplayer online gaming technology to create rich, 3D worlds ripe for exploration. Join thousands of cyclists and runners in immersive playgrounds like London, New York, and Paris as well as our very own Watopia.

Our app connects wirelessly to exercise equipment: bike trainers, treadmills, and more, so your real world effort powers your avatar in the game.

From friendly races to social rides and structured training programs, Zwift unites a diverse community in pursuit of a more fun, immersive and social fitness experience.

Press contact details

Related Topics