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Zwift Launches the Black Celebration Series - Starting February

Year-long series of events on Zwift to celebrate the achievements of Black athletes

Zwift, the online training platform for cyclists, runners and triathletes worldwide, has today announced the launch of the Black Celebration Series (BCS), a year-long initiative to celebrate the history, athletes, heritage, and joy the Black community brings to Zwift from around the world.

The Black Celebration Series kicks off in February and runs for 12 months. Zwifters will be invited to join special guests including Nelson Vails, Ama Nsek, Rahsaan Bahati, and Aisha Praught-Leer, as well as community leaders from the Black Cyclist Network and Level Up Movement.

All BCS events will be held in New York, the city where many legendary Black cyclists, including Major Taylor and Nelson Vails, got their start. Ride leaders will keep between 1.5 - 2w/kg along the Mighty Metropolitan route in New York with the event lasting for one hour. Runs will be along the Grand Central Circuit and will cover a distance of 6.8km/4.2mi. 

In addition to the social rides, Zwift has chosen the LA Bicycle Academy as the charity partner of the Black Celebration Series. The LA Bicycle Academy is an organization committed to supporting and sponsoring youth athletes who may not have had the resources to continue their cycling career. LABA was formed by the former co-founder of Major Motion, Damon Turner, who helped mentor some of the most amazing athletes in the sport today, including Justin Williams, Cory Williams, Rahsaan Bahati and Coryn Rivera. 

LABA’s mission centers on supporting communities without exposure and access to cycling. Zwift hopes to expand LABA’s impact through a donation as well as provide the young cyclists with mentoring opportunities that will carry them beyond a professional career. 

The Black Celebration Series

“I’m delighted to begin our year-long Black Celebration Series this February and celebrate the achievements of the Black athletic community worldwide,” says Eric Min, Zwift CEO and Co-Founder. “This is the first externally focused initiative spearheaded by our new Diversity, Equity, Inclusion & Belonging (DEIB) department who will also be running internal training and education programs on Racial Justice. It’s important to come together as one community and we will continue to provide further opportunities for all as part of our commitment to diversity, equity, inclusion and belonging. All BCS events will be taking place in Zwift’s recreation home city, New York, and I look forward to joining many of you in these over the year to come.”

"I'm thrilled to have the opportunity to lead DEIB initiatives related to our inaugural Black Celebration Series,” adds Lisa Bourne, Senior Director, Diversity, Inclusion & Social Impact at Zwift. “ We've designed these initiatives to celebrate Black athletes and community leaders while, at the same time, taking the opportunity to educate both our external community and our internal employees on the struggles and systemic racism which the Black community has faced in sport and in society at large. In addition, we are committed to driving meaningful impact in our local community and to that end are beyond excited to begin a partnership with the LA Bicycle Academy. I'm proud to say that we are building a strong foundation for DEIB at Zwift and are empowering the organization to champion DEIB in their day-to-day work - fully recognizing that the DEIB journey is a marathon and not a sprint."

To sign up for events, or to learn more about the Black Celebration Series, head over to zwift.com/bcs 

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About Zwift

Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts, experienced video game developers, and disruptive thinkers. Play is in our DNA and we know fun fuels results.

Zwift utilizes massively multiplayer online gaming technology to create rich, 3D worlds ripe for exploration. Join thousands of cyclists and runners in immersive playgrounds like London, New York, and Paris as well as our very own Watopia.

Our app connects wirelessly to exercise equipment: bike trainers, treadmills, and more, so your real world effort powers your avatar in the game.

From friendly races to social rides and structured training programs, Zwift unites a diverse community in pursuit of a more fun, immersive and social fitness experience.

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