Zwift, the fitness platform born from gaming, has just dropped the chequered flag on the second annual Tour de Zwift event. The 2020 edition of the event saw 119,700 riders take part, with 61,217 of those choosing to race, a newly added option for this year’s Tour.
Comprised of seven stages, across all seven of Zwift’s worlds, the Tour de Zwift is an open to all mass participation event that included group rides of varying distance, and new racing formats, including a pro-am exhibition series.
Pro-am racing was held on the eve of each stage opening for the Zwift community, providing a showcase for what they had in store the next day. Professional teams including CANYON//SRAM Racing, TWENTY20 Professional Cycling, Canyon dhb p/b Soreen, Ribble-Weldtite Pro Cycling, NTT U23 and Hagens Berman Axeon took to the startline alongside some of the strongest Zwift community teams.
Over the course of the series, the Tour de Zwift streams, anchored by OJ Borg, saw 15,500 hours of content consumed by racing fans across Facebook and YouTube.
Clearly inspired by the racing, over half of Zwifters who took part in the Tour de Zwift chose to race at least one stage. Equal appetite shown by gender - 51% of female and 53% of male participants chose to race.
Of course, the Tour de Zwift is a community focused event and provides a fantastic opportunity to discover new courses with fellow Zwifters. In total more than 4.7 million RideOns were shared during the Tour de Zwift amongst participants, a great reflection on how the community supports one another.
This community managed to cover a staggering 15.3 million kms, the equivalent of 4,419 people riding the full route of the 2019 Tour de France. In total, they managed to climb over 181 million meters in vertical elevation.
The most popular stage of the Tour de Zwift, seeing 77,546 take part, was the opening stage in the London world.
The next Zwift Tour takes place this weekend with the 3-Stage Tour of Innsbruck. More information can be found at https://zwift.com/events/series/2020-tour-of-innsbruck/
- Chris Snook
Senior PR Manager
- True Communications