Zwift, the global online training platform, is proud to partner with Machines for Freedom, an LA-based women's cycling clothing brand, to deliver a 3-week ride series to celebrate Women's Month and the female community on Zwift.
This women's series will provide 3 weeks of group rides and workouts, starting on 8 March, International Women's Day. These rides and workouts will be led by Machines for Freedom and Zwift employees, ambassadors and special guests. Group rides and workouts will be accessible to riders of all levels, and a perfect opportunity to introduce new members to the community. New users that join an event can redeem a free 30-day trial to Zwift.
Enrolled participants will receive a limited edition kit with a bee-themed hive jersey, the honeycomb pattern is representative of the connections we make through the sport of cycling. In addition to the in-game kit, an in real life jersey, water bottle and cap will all be available to purchase on the Machines for Freedom site.
"Supporting the incredible community of female athletes on Zwift is something we are proud to do," says Eric Min, CEO & Co-Founder of Zwift. "There are so many inspirational athletes and community members that it is always a highlight to hear their stories and to host events or workouts that help grow our community of women."
This partnership celebrates the power of connection and community and invites more women to join the platform. Zwift and Machines for Freedom have teamed up with Saris to set up 5 deserving women from around the world with an ultimate prize package. Zwift is inviting the community to nominate an inspirational friend or family member to win a complete Zwift Set-Up. This includes a 1-year Zwift subscription, Machines for Freedom full set of jersey, bib, water bottles and cap. As well as a SARIS complete set-up of H3 Direct Drive Trainer, MP1 Nfinity motion platform, TD1 Trainer Desk and lastly entry to one of the gravel races of their choice: Dirty Kanza, Steamboat Gravel, Rasputitsa Spring Classic or Rooted Vermont.
You can nominate through the following channels: submit a post on Instagram using #ZwiftxMachinesContest and tagging Zwift, Machines for Freedom & Saris. More information on the series and other ways to enter can be found here.
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the fitness world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices & hardware (e.g. cycle trainers, power meters, treadmills heart rate monitors, etc) wirelessly via open industry standard ANT+ and BLE. From friendly competition, to racing & structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.
Machines for Freedom is the first high-performance apparel brand dedicated to women who ride. We create high-performance cycling apparel for women who put in serious miles. (Or not-so-serious ones!) Each piece is designed thoughtfully and made to solve the problems so common in women's cycling apparel. Inspired by the intersection of athleticism and femininity, we strive for a balance between technical performance and streamlined, flattering shapes. Machines gear feels like nothing you've tried before because it's designed to boost your confidence. How you feel in this kit isn't an afterthought; it's the whole point. https://www.machinesforfreedom.com
At Saris, bikes are at the heart of everything they do. Through their products, Saris propels all types of bicyclists forward be it in pursuit of personal enjoyment or peak performance. Through their advocacy, Saris promotes healthier, happier, bike-smart communities both locally and nationally. Based in Madison, Wisconsin, Saris proudly dreams, designs and builds car racks and indoor bike trainers, as well as public bike systems and infrastructure. For more information, visit www.saris.com.